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by Christian Gondek : Blue Ocean Strategy – An insight into the Future of Customer Relationship Management

ISBN : #3656008574 | Date : 2011-12-22

Description :

PDF-94a1f | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, course: Strategic Management, language: English, abstract: This paper contains a Strategic Management Assignment written in 2011 for a MBA course at the FOM in Germany. It demonstrates how to easily apply the … Blue Ocean Strategy – An insight into the Future of Customer Relationship Management


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by Markus Bergmeier : Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition)

ISBN : #365817448X | Date : 2017-03-21

Description :

PDF-b8e48 | Anhand dreier Studien veranschaulicht Markus Bergmeier in diesem Buch, dass die systematische Gestaltung und Koordination von Vertriebssystemen zu nachhaltigen Gewinnsteigerungen in Unternehmen führen kann. Die erste Studie verknüpft eine spieltheoretische Modellierung mit einer empirischen Anwendung und ermöglicht die Simulation und Evaluation komplexer Vertriebssystemgestaltungsoptionen, bevo… Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition)


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Cim Diploma International Marketing Strategy PDF B61b9234d

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by BPP : Cim Diploma – Paper 10: International Marketing Strategy: Practice and Revision Kit (2001): Exam Dates – 12-01, 06-02

ISBN : #0751748994 | Date : 2001-09-01

Description :

PDF-477dd | This practice and revision kit focuses on international marketing strategy. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique…. Cim Diploma – Paper 10: International Marketing Strategy: Practice and Revision Kit (2001): Exam Dates – 12-01, 06-02


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[Pub.88Ipo] Cim Diploma – Paper 10: International Marketing Strategy: Practice and Revision Kit (2001): Exam Dates – 12-01, 06-02 PDF | by BPP


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Online Course Pack Competitive Positioning PDF 5526df3a1

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Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition PDF




by Philip Kotler : Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

ISBN : #1405837063 | Date : 2005-09-06

Description :

PDF-a4911 | … Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition


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Consumer Behavior LifeStyle Study Data PDF 13e6c28cf

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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF




by Delbert Hawkins : Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

ISBN : #0077294106 | Date : 2009-01-27

Description :

PDF-c1054 | This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)


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[Pub.52nfn] Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF | by Delbert Hawkins


Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) by by Delbert Hawkins

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Sales Management Power Strategies Replicable PDF 7d41ff918

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by Paul R. DiModica : Sales Management Power Strategies: Building a replicable and scalable sales process

ISBN : #193359828X | Date : 2006-06-05

Description :

PDF-77ef5 | To be successful today in sales management, you need to maximize the investment you have in your current sales team and set a pattern of leadership that will help you and future sales team members become more successful. This book is designed for sales management or executive management teams seeking to build a replicable and scalable sales process. Through step-by-step instruction, this book prov… Sales Management Power Strategies: Building a replicable and scalable sales process


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Sweat Equity Inside Economy Bloomberg PDF 7f3a48393

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by Jason Kelly : Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)

ISBN : #1118914597 | Date : 2016-04-25

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PDF-8cf27 | Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who’s driving it, who’s paying for it, and who’s profiting. Bloomberg’s Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, explor… Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)


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Consumed Rethinking Business Mindful Spending PDF 9310dde80

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by Andrew Benett : Consumed: Rethinking Business in the Era of Mindful Spending

ISBN : #023010178X | Date : 2010-07-06

Description :

PDF-3398c | As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the econo… Consumed: Rethinking Business in the Era of Mindful Spending


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by Simone Besemer : Shopping-Center der Zukunft: Planung und Gestaltung (Forschungsgruppe Konsum und Verhalten) (German Edition)

ISBN : #3824482355 | Date : 2004-12-10

Description :

PDF-2dff9 | Simone Besemer untersucht, wie Shopping-Center der Zukunft unter Berücksichtigung strategischer Bestimmungskriterien geplant und verhaltenswirksam gestaltet werden können, damit sie den Bedürfnissen der Nutzer entsprechen…. Shopping-Center der Zukunft: Planung und Gestaltung (Forschungsgruppe Konsum und Verhalten) (German Edition)


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Fair Trade Strategy Global Retailers PDF B52fc9483

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: Fair Trade in CSR Strategy of Global Retailers

ISBN : #1349484350 | Date : 2015-02-17

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PDF-4064c | Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large…. Fair Trade in CSR Strategy of Global Retailers


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by Bernard Marr : Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

ISBN : #1119231388 | Date : 2016-05-02

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PDF-98347 | The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone’s tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big dat… Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results


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Customer Visits Building Better Market Ebook PDF 6a5d20360

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by Edward F. McQuarrie : Customer Visits: Building a Better Market Focus: Building a Better Market Focus

ISBN : # | Date : 2014-12-18

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PDF-8fedf | Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Ed… Customer Visits: Building a Better Market Focus: Building a Better Market Focus


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[Pub.75IOa] Customer Visits: Building a Better Market Focus: Building a Better Market Focus PDF | by Edward F. McQuarrie


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: Das Mailing: Planung, Gestaltung, Produktion (German Edition)

ISBN : #3322824446 | Date : 2012-02-18

Description :

PDF-17faf | Was ist zu beachten, damit ein Mailing möglichst viel bringt? Dieses Buch behandelt alle wichtigen Fragen konkret und praxisnah, von der Planung über die Gestaltung und den Druck bis zum Versand…. Das Mailing: Planung, Gestaltung, Produktion (German Edition)


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by Institute of Management : Marketing and Strategy (Business Checklists)

ISBN : #0340742909 | Date : 1999-05-17

Description :

PDF-21c14 | This series offers practical guidance for middle and senior managers. Reflecting best management practice, this book offers point-by-point action checklists for marketing and strategy. Each checklist comprises of the following various elements: a general introduction to each topic indicating the checklist’s objectives; a definition of the management function or strategy; benefits and pitfalls of e… Marketing and Strategy (Business Checklists)


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by Cathleen Fillmore : Going for Gold! A Complete Marketing Strategy for Speakers

ISBN : #0968426107 | Date : 2000-07

Description :

PDF-6bad2 | Going for Gold! Covers the spectrum from A to Z – from getting started to putting a customized Web marketing strategy in place. Any speaker, whether advanced or beginning, will find this cutting edge information invaluable to building and increasing momentum in their business. Kick-start your career as a professional speaker by following these 10 essential steps. Conti… Going for Gold! A Complete Marketing Strategy for Speakers


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